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The Key Advantages of Video Advertising
Video advertising is a process where a promotional content is played in a video form during or after any other streaming content. There are many marketers who are trying to figure out if video marketing is a good advertising campaign. In this article, we talk about a few key advantages of video advertising.
Reaching more audience
There are many statistics which prove that most of the target audience are watching videos. It is estimated that 92% of the business to business consume online youtube videos with 4 billion of them on youtube everyday. One-third of the video watchers will purchase or click a link after viewing a video ad.
Impact of video advertisements can show in your sales
There are many big names in the online marketing industry like Amazon, eBay who have reported to add a video on the product instructions to help increase the chances of shales. It is said that up to 35% of customers actually buy after a click.
People share video
There are many videos and ads which will allow one to be very interesting, which will help one share with the followers on social media. There are more than 700 videos which is shared on Twitter every minute, and this is one way you can increase the video’s exposure.
Video ads are better with mobile users
There are a number of people who are watching video on mobile devices which can climb. There are many interesting statistics where companies try to distribute video to 88% of the shot videos to be watched at the end of the mobile.
Video is an excellent format for information
As videos incorporate audio and visuals element, they appeal to multiple sense and can also be educational tools. They are effective when used for product demonstration(Must Watch) where people can see and learn how the product works.
Search engines love videos
Search engines can put a lot of priority on video content when making tweaks as the algorithms can allow the site to be ranked higher on the ranking page. It is very easy to distribute videos with the help of social media, postings which is embedded on your website, which can help increase the likelihood of the target audience find relevant information.
A video conveys information in short time
It is hard to keep the attention of the audience for more than a few seconds, and video is one of the best ways to ensure that attention is given. Video is much better when compared to text messages. Video engages more senses which can convey more information when showing and telling at the same time. Also, with video time works in your favour and can ensure that it can reach a wider audience.
4 Ways Marketing on Social Media Can Help Your Business
Most of the businesses are not familiar with the term, social media marketing, but what they do not know is how it works to build a brand image for any business. Still, social media has proved to be beneficial for several businesses that encourage new businesses to attempt their own social media marketing strategies. It is the best option available today to connect with the audience directly and understand their needs and demands.
Social media marketing is not as easy as opening a Facebook or Instagram account. There is a lot more to learn in this marketing type before one can start expective results from it. It is not a game of chance, and every business requires a dedicated team to manage their social media channels. Here are five effective ways in which social media marketing can benefit your business. Understand that these methods will require daily dedication and a team that you can trust.
Understand your audience
The first aspect of social media marketing is to understand who your audience is and why are they suitable for your business. Many new businesses forget to learn about their audience and start promoting their products without a clue of whom they are targeting. Every social media platform has a different kind of audience, and with so many platforms to work on, the task can get daunting easily. The key is to focus on a platform that suits your business. Facebook is the best for small businesses, while Instagram is popular for individual marketeers. Similarly, Twitter is used by big franchises to make major announcements.
Communication builds relationships
A business needs to communicate with its audience to understand their requirements. Talking with the consumers directly also develops loyalty from their side as they feel special and important for the company. Generating conversations and engaging the audience will help in building the goodwill for the company. When they know their feedbacks will be recognized, they will be more inclined to try out the products and services.
Admit your mistakes
Social media is a great platform to let your audience know that you have made a mistake. You can apologize for it and interact with the audience to convey to them what went wrong. Admitting your mistake is always better than coming up with excuses and not acknowledging the customers. It will prove your sincerity and can pull you back from deep trouble.
Always be active
You should make sure that you keep posting on your social media platforms whether or not you are doing something new. Social media is a crowded place, and if you lose track of time, your account can become something that people have already forgotten. Keep your audience engages with contests, Q&As, campaigns, etc., so they never forget about your brand (Especially when it is new).