Video advertising is a process where a promotional content is played in a video form during or after any other streaming content. There are many marketers who are trying to figure out if video marketing is a good advertising campaign. In this article, we talk about a few key advantages of video advertising.
Reaching more audience
There are many statistics which prove that most of the target audience are watching videos. It is estimated that 92% of the business to business consume online youtube videos with 4 billion of them on youtube everyday. One-third of the video watchers will purchase or click a link after viewing a video ad.
Impact of video advertisements can show in your sales
There are many big names in the online marketing industry like Amazon, eBay who have reported to add a video on the product instructions to help increase the chances of shales. It is said that up to 35% of customers actually buy after a click.
People share video
There are many videos and ads which will allow one to be very interesting, which will help one share with the followers on social media. There are more than 700 videos which is shared on Twitter every minute, and this is one way you can increase the video’s exposure.
Video ads are better with mobile users
There are a number of people who are watching video on mobile devices which can climb. There are many interesting statistics where companies try to distribute video to 88% of the shot videos to be watched at the end of the mobile.
Video is an excellent format for information
As videos incorporate audio and visuals element, they appeal to multiple sense and can also be educational tools. They are effective when used for product demonstration(Must Watch) where people can see and learn how the product works.
Search engines love videos
Search engines can put a lot of priority on video content when making tweaks as the algorithms can allow the site to be ranked higher on the ranking page. It is very easy to distribute videos with the help of social media, postings which is embedded on your website, which can help increase the likelihood of the target audience find relevant information.
A video conveys information in short time
It is hard to keep the attention of the audience for more than a few seconds, and video is one of the best ways to ensure that attention is given. Video is much better when compared to text messages. Video engages more senses which can convey more information when showing and telling at the same time. Also, with video time works in your favour and can ensure that it can reach a wider audience.